Guangdong niche tea becomes popular

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The province stimulates the tea industry by grading up varieties, using cultural branding to enhance recognition, and leveraging e-commerce platforms.

Thanks to the unique natural resources and ecological advantages, as well as supportive policies such as "a variety of a village, an industry of a town", tea producers in southern Guangdong have created distinctive tea products which are popular with consumers.

In 2022, as tea industry parks were further refined, the production scale increased. By the end of the year, the tea-growing areas reached 1.47 million mu, a year-on-year increase of 10%.

In recent years, a number of tea-growing towns have been established in Guangdong. These towns improved tea quality by introducing and promoting new varieties, grading up varieties, and encouraging tea enterprises to increase investment. They also promoted standardized tea-growing ways and established a quality traceability system to ensure food safety. Supported by enterprise project demonstration bases, a number of tea growers adopted new technologies, and made tea growing in the province more standardized and professional and used more facilities in the process. The industrialization of the niche tea industry continues to gather momentum, with the industrial chain of tea growing, processing, circulation, and consumption gradually extended.

In addition, many places in Guangdong have accelerated the development of the tea industry, marketing special "tea products" of the province.

The construction of a tea industry park that integrates primary, secondary, and tertiary industries has begun in Baitang Town, Huizhou, intensifying the advantage of the mountain tea industry.

As the "hometown of Chinese cicada tea", Zijin, Heyuan strives to become an excellent tea producer in the Guangdong-Hong Kong-Macao Greater Bay Area by expanding the production scale, improving product quality, branding, and increasing production efficiency".

The total output value of the tea industry chain in Dasha Town, Kaiping City, Jiangmen exceeds 100 million yuan, and attracts tourists from the Greater Bay Area with entertaining agriculture projects such as "Huanchagu" (Happy Tea Valley).

Meanwhile, cities in Guangdong strengthen the market-oriented operation, operate e-commerce stores, participate in various product promotion activities, and bring tea from remote mountains to the public. According to the data released by the Department of Agriculture and Rural Affairs of Guangdong Province, in 2022, the e-commerce sales channels of large-scale tea plantations increased, and the sales volume increased by 7% year-on-year.

In today's tourism market, the deep integration of the tea industry and the tourism industry through "tea culture + tourism" has become a new form of tourism. There are abundant projects such as rural tours, farmhouse inns, and creative parks with tea as the theme, which have made tea hills become popular tourist destinations. In 2022, a total of 5 routes in Guangdong were selected as high-quality tea tourism routes for "Spring Outing to Tea Gardens" and "Summer Vacation in Tea Countries", covering Yingde in Qingyuan, Zijin in Heyuan, Shuanghe Town in Heshan City, and Meijiang District in Meizhou City.

广东“小品种”茶纷纷走向大众视野

通过改植换种提升品质，打文化品牌提升知名度，强化经营打开电商交易市场……焕发茶产业发展新活力。

得益于得天独厚的自然资源和生态优势，以及“一村一品、一镇一业”等政策扶持，南粤大地的山水茶乡纷纷打造出各具特色的茶叶产品，深受消费者青睐。

2022年，全省茶叶产业园持续建设，生产规模同步增长，年末种植面积预计147万亩，同比增长10%。

近年来，广东省一批茶叶专业镇浮出水面。专业镇通过引进推广茶叶新品种、改植换种、引导扶持茶叶企业增加投入等手段提升品质，同时推进标准化种植示范推广应用，搭建质量追溯体系，把好食品安全关。依托企业项目示范基地，一批新型技术农民涌现，茶叶种植标准化、设施化、专业化水平得到了提升。“小品种”茶叶产业化发展凝聚力不断增强，茶叶种植、加工、流通、消费的产业链逐渐延长。

近年来，广东多地加快茶产业发展步伐，带动特色“茶产品”香飘万里。

惠州柏塘镇一二三产融合茶叶产业园项目动工，加紧强化山茶产业优势。

河源紫金是“中国蝉茶之乡”，通过“扩规模、提品质、强品牌、增效益”，正成为粤港澳大湾区的优质茶罐子。

江门开平市大沙镇茶产业全产业链总产值超亿元，通过开展欢茶谷等休闲农业产业项目，吸引大湾区游客打卡游玩。

与此同时，各地纷纷强化市场化经营，打开电商交易市场，并积极参加各项产品展销会，主动带领茶叶走出深山，走入大众视野。据省农业农村厅数据统计显示，2022年，规模化基地干茶销售渠道电商规模扩大，销量同比增长7%。

在如今的旅游市场上，“茶文化+旅游”将茶产业与旅游产业深度融合，成为一种新兴旅游形式。以茶为主题的乡村游、农家乐、创意园等项目层出不穷，让小茶山变身热门“打卡地”。2022年，广东共5条线路入选“春季踏青到茶园”“夏季避暑到茶乡”全国茶乡旅游精品线路，涵盖清远英德市、河源紫金县、江门鹤山市双合镇、梅州市梅江区。

文｜羊城晚报全媒体记者 朱嘉乐

责编 | 王瑜瑛 戚美青

翻译 | 刘佳慧

校对 | 朱晓明

来源 | 羊城晚报·羊城派

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